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Corporate Training Services

The Chartered Institute of Marketing (CIM)

CIM qualifications are developed to meet industry needs, they will provide you with practical skills that can help you to progress. Specifically, each qualification covers six key competencies:

  • Research and analysis
  • Implementing marketing programs
  • Managing marketing people
  • Measuring the effectiveness of marketing.
  • Planning
  • Brand management

We will be using our E-Learning System on the following courses:

PROFESSIONAL DIPLOMA IN MARKETING

This qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as a 'marketing professional'. It cover’s:

  • Marketing Planning Process
  • Delivering Customer Value through Marketing
  • Managing Marketing
  • Project Management

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

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